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Apple WWDC Keynote: Fewer Booms Mean Lower Stock Price

Illustration for article titled Apple WWDC Keynote: Fewer Booms Mean Lower Stock Price


You all know Steve's favorite phrase other than "one more thing" is BOOM! Well there were definitely less booms at this this keynote than at Macworld '07. In fact, by our count, there were only eight. That's seven fewer than Macworld's 15. Of course the question that all of our financially minded readers are asking right now is, how did this correlate with Apple's stock price?

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Well, pretty much just as you would expect. Less booms were a result of less jaw- dropping announcements. And less announcements means stock price no-go-up'y. In fact at end-of-day their closing price was down $4.45 from their daily high of $126.15.

Steve, I guess that means either you have got to pump up the boom-count or make sure that on keynotes like today each boom really counts.

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Complete Transcript of Steve Jobs, Macworld Conference and Expo, January 9, 2007 [MYiTablet]

Editor's note: There were technically nine booms today by my count, with the last boom uttered by iPhone Software VP Scott Forstall. Too bad only Jobs booms count. Also, I think Steve was toying with us in the middle there when he went boom...boom boom boom boom five times in a row.

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DISCUSSION

Uh, it's WWDC. As in World Wide Developers Conference. Note the third word is DEVELOPERS.

Thus, Steve's target audience are those who develop for Apple's products (i.e., develop for OS X, but I'm sure there are Apple TV and maybe iPhone developers in the mix as well).

Thus, there will be few announcements in the form of new products that won't wow developers (e.g., MacBook (Pro) refresh, new iPods, blah blah blah), but more of things that developers are interested in, l ike Leopard APIs and features, and things they may be interested in, like iPhone development. Developers care about this because it influences their decisions much more than say, a new iPod.

It's not to say developers aren't interested in new nifty products, but Steve would get better effects waiting until MacWorld or some other Apple conference to do those (where the user population is likely to attend).

WWDC is reserved for low-level things that people actually have to code against. The "WOW" stuff happens to people who use the stuff.