Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

As Promised, Nike Finally Reveals BTTF II Air Mag Sneakers With Power Laces

Illustration for article titled As Promised, Nike Finally Reveals iBTTF II/i Air Mag Sneakers With Power Laces

Back in 2011, the Nike Air Mag, the shoes that Marty McFly wore in Back to the Future II, were released to a ravenous fan base. There was only one problem, unlike the shoes seen in the movie, Nike’s Air Mags didn’t have power laces. Nike promised they would come 2015, and today the company delivered.

Advertisement

The new Nike Air Mags look almost exactly the same as the shoes Nike released back in 2011, but it’s always what’s on the inside that counts, and this time around there’s now a hidden powered mechanism that automatically cinches the sneaker’s laces tight once you’ve inserted your feet. There’s apparently a manual option too, for when the batteries run down, but that doesn’t seem very futuristic.

Advertisement
Illustration for article titled As Promised, Nike Finally Reveals iBTTF II/i Air Mag Sneakers With Power Laces

Today, on October 21, 2015, the date that Doc, Marty, and Jennifer travel to in Back to the Future II, Nike delivered the first pair of the new Air Mags to Michael J. Fox, who was kind enough to make the rest of the world impossibly jealous by posting footage of the new sneakers in action. If that doesn’t give you feelings, you’re probably a robot.

Like with the 2011 versions of the Air Mags, come 2016 the power lace versions will only be available in limited quantities through an auction with all the proceeds going to the Michael J. Fox Foundation for Parkinson’s Research.

Advertisement

So if you thought the original versions were expensive, you’re probably going to have decide between sending your kids to college, or bidding on a pair of the new Air Mags. If they’ve seen Back to the Future II, however, they’ll totally understand why they’re not getting a higher education.

[Nike]

Advertisement

Share This Story

Get our newsletter

DISCUSSION

It’s good that proceeds from the sale of these will benefit Parkinon’s research, but I would think that Nike should make these available to the public at non-auction prices after that event as well...