Airports Are Tracking People by Wi-Fi to Sell, Sell, Sell
Bluetooth marketing has been used in airports before, but not like this. Over in Copenhagen, passengers are being tracked by their phones’ Wi-Fi, so the airport can offer them special deals. It’s the Groupon effect, you could say. The company which is testing the technology, SITA, isn’t actually based in Copenhagen—they’re in Geneva, which is…