According to a recent poll by research firm Interpret, 60% of the U.S. is "aware" of Blu-ray. So does this actually mean anything? We're not so sure. While brand recognition is important, it doesn't appear that Interpret asked those polled to interpret what the hell Blu-ray really meant. Our guess is that if you asked the public some basic questions (Can Blu-ray players play normal DVDs? Will Blu-ray play on a standard def TV? What new features does Blu-ray bring?) that the 60% statistic would drop abruptly. Why doesn't Sony just run a simple commercial Q&A? We don't need hip marketing. We just need a clear explanation. [cepro]
What was DVD's consumer awareness-level less than a year into the format being available? I recall people starting at DVD's like they were objects from Mars back then, in fact I often still do. (How do they fit all of that magical video goodness on that pretty little platter, anyway?)
I am not certain there is much of a story other than the fact that brand new formats take quite a bit of time to reach a large percentage of consumers. Perhaps this is good news since, obviously, people have other things to focus their attention on.