Breaking! PMA 07: Sony Alpha Prototype, First Pics of 'High Amateur' Model

Illustration for article titled Breaking! PMA 07: Sony Alpha Prototype, First Pics of High Amateur Model

Sony had both its freshly-announced Alpha models under glass at PMA 2007 today, and this one will be aimed at so-called "High Amateurs." No word if that BongXedo beer bong posted here today will be required to purchase one of these DSLRs.

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Just like the "Flagship" model, all Sony would reveal was that this camera is "targeted to a higher level of performance than A100," and that this particular camera was for advanced users. One of these two DSLRs will be shipping before the end of this year, but Sony wasn't saying which one.

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Illustration for article titled Breaking! PMA 07: Sony Alpha Prototype, First Pics of High Amateur Model
Illustration for article titled Breaking! PMA 07: Sony Alpha Prototype, First Pics of High Amateur Model
Illustration for article titled Breaking! PMA 07: Sony Alpha Prototype, First Pics of High Amateur Model
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DISCUSSION

I wanted to be excited about this announcement. I have a K-M 5D and a couple of lenses for it; a platform switch would mean having to start all over again lens-wise. But I suspect the PMA announcements are too little, too late.

"Before the end of the year" could mean anything, and having a one-model lineup (and a model that doesn't even seem all that compelling any more) for an entire year leaves plenty of time for pretty much anybody with an investment in the Dynax/Maxxum/Alpha lens mount to jump ships.

I've been nothing but frustrated with Sony's treatment of K-M customers; Sony has a major uphill battle to fight in terms of its new models (in terms of both features and timing) and how it treats DSLR buyers if it's going to remain relevant.