The first time humans descended to the deepest spot on Earth, they were joined by a rare Rolex specially designed to withstand the immense pressures under water. And now that James Cameron plans to go deeper, Rolex wants to tag along again.
https://gizmodo.com/james-camerons-new-sub-will-take-him-to-the-deepest-spo-5891550
The Deep Sea Special joined the Trieste back in 1960, with a monstrously thick lens design that let it survive to a depth of 35,800 feet. But James Cameron will be wearing Rolex’s new Deepsea Challenge—named after the Deepsea Challenger sub he’ll be using—which features a more contemporary, but still impressively thick design that can survive to depths of almost 40,000 feet.
So if James Cameron wanted to venture outside his sub for a quick swim, he’d know exactly when his instantaneous time of death was. [Hodinkee]