Sony and Toshiba announced that they had successfully shrunk the 65nm cell down to 45nm earlier this year, and now thanks to Japan's Nikkan Kogyo, we now have a date for mass production: 2009. At a 40% reduction in power consumption, the shrunken Cell will generate less heat, which would help the PS3 to lose some of its piano-black bulk in a slim version. Cheaper production costs also means more $$ for Sony (or price drops for us). This could also lead to wider adoption of Cell technology in HD upscaling, which Toshiba is already doing in their SRT-enabled TVs and DVD players (but with their own custom chip). [Nikkan Kogyo (Translated)]