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According to the New York Post, Cisco bought a full page NYT ad yesterday, "Signaling it has no plans to give up its claim to the iPhone trademark..."

I'm grown man enough to understand that when a company buys a semi-cryptic NYT full pager, they have no interest in targeting the average consumer directly, but through the media explanation/coverage to follow. Still, Cisco sets up their iPhone product in parallel to Apple's, which will only breed confusion in the marketplace . If anything, this ad certifies Cisco never had earnest interest in selling their repackaged product in the first place.


NYT full pagers are the corporate equivalent to lighting a bag of crap on a doorstep, except without any real crap. Cisco, there has to be a better way.

Oh, and did any New Yorkers see the ad?

Apple "AD" [via textually]