CUin5 Cellphone: Design Fiction by branko Lukic

Illustration for article titled CUin5 Cellphone: Design Fiction by branko Lukic


The design of your phone is the result of countless business plans, TCO and ROI analyses. The CUin5 is the bizarro world version of that business plan. Every face includes a keypad, microphone and speaker.

Illustration for article titled CUin5 Cellphone: Design Fiction by branko Lukic

Imagine grabbing it quickly - from inside your bag, from off a shelf, from under a car seat - and freely interacting with it without needing to turn it over or align it right side up?

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The "super-practical" interface is also one of several sci-fi design hybrids— or Design Fictions—that will be included in branko Lukic's upcoming book titled non.object. Lukic knows what he's talking about: he spent 5 years at frog Design and then moved to IDEO where he designed products like the TaylorMade r500 golf club and Zyliss salad spinner. The book won't be published until later this year, but a sampling of his absurd concepts will be debuting here in the coming months.

CUin5 [Movie Page]
non.object [Book Page]

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DISCUSSION

DataScream
DataScream

1. that is the ugliest thing I've ever seen.

2. A couple seconds to grab my cellphone and turn it around isn't gonna kill me.

3. So when you grab it out of your bag, your going to end up mashing several buttons till you start interacting with it, basically screwing up the number your trying to dial. Plus no screen makes it incredibly annoying.