Do Apple, Google and Microsoft Know Your Every Step? A Handy Chart

Illustration for article titled Do Apple, Google and Microsoft Know Your Every Step? A Handy Chart

A fun side-effect of the iOS secret-tracking fiasco is that a lot of other different types of location data and transmissions to and from your smartphone are being conflated into a huge pile of fevered paranoia. But! Don't freak out.

Illustration for article titled Do Apple, Google and Microsoft Know Your Every Step? A Handy Chart

To simplify all this (hopefully), here's a chart that lays out what's happening on three of the major platforms. (Click to embiggen.)


Update: Let's be clear here (because apparently I wasn't): We're talking about two completely separate issues when it comes to your phone and location data. The first issue is the location data collected by your phone and transmitted to Apple, Google or Microsoft about nearby cell towers, Wi-Fi hotspot and potentially GPS coordinates. Every company is basically on the same page here: The location services are opt-in and your data is anonymized. The second, totally different issue is the location data your phone is storing locally on the phone itself. That's where Apple's on the wrong page.

The reason your phone beams a bundle of location data back home every so often is so that when your phone asks where it's at—like when you're using an app—it can be located pretty quickly using the database of known cell towers and Wi-Fi hotspots (crowdsourced by you and your phone). No bigs. Apple and Google, further, collect anonymous data about traffic conditions when you're using GPS. Microsoft hasn't confirmed for us how it gathers traffic data, but we'd bet it's the same way. Also, NBD.

Every so often, if—and only if—you've turned on location services, your phone will hit up homebase with the package of information it's collected about cell towers and Wi-Fi hotspots it's passed by. That data is anonymized, though everybody does assign a unique ID to the data. Microsoft explains it's so they can "can tell difference between one person going back to a location 15 times or 15 people going to a location once." This all happens in the background. And again, if you turn off location services, you opt out of all of this.

The difference between all of the platforms comes down to how they store data locally. Microsoft says Windows Phone only locally caches the single most recent location entry. Android apparently stores the 200 most recent Wi-Fi hotspots and 50 most recent cell towers it's seen.


As it stands, iOS maintains a persistent record tracking your location—based on cell towers—in a database that's on your phone and on your computer, going back to whenever you installed iOS4, in a way that's fairly easily accessed if someone gains physical control of your phone or machine. There's no way to opt out. It may be a bug or "oversight." The best you can do right now, if you're concerned about it, is to encrypt your iPhone backups. And that's way, way different from what anybody else is doing with location data and services. There's no opting out, there's no knowledge, there's just creepiness.

All in all, though, the next time you wonder how much your phone or the company that made it knows about where you've been, don't freak out. Not too much, anyway.


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Alex Levinson

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I know you did not intend it this way, Matt, and your heart is in the right place but there is part of me that wonders if all of these articles coming out today comparing Apple's mistake to how others are storing location data is a bit of a CYA. (Cover Your Apple)

Not everyone understands why this is important but, in a nutshell, I have a daughter carrying an iOS device and I do not want unencrypted location information easily accessible from her computer or phone. (Yes, I am a bit protective of my kids.) No other company is making it quite so blatantly easy to access so by comparing them to Google or Microsoft (or implying BlackBerry by using a photo of their phone even though they were not in the article at all) you are saying that Apple's mistake is not so bad. Some of the information here is also questionable. "Anonymized"? WTF? If a stalker steals my daughters phone from her purse they know exactly who they are tracking with that data.

I agree that individually we should not freak out. I have already explained to my daughter that she needs to be extra careful not to lose her phone or computer. That said, Apple does need to freak out and get it fixed because they screwed up. And until they do, I guess I would prefer less comparisons unless another manufacturer is really as blatantly bad as Apple.