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Do You Notice the Logo or the Name of These Brands?

Illustration for article titled Do You Notice the Logo or the Name of These Brands?

Combining two logos into one brand can be a little inelegant, a bit awkward and most definitely forced, like making a sumo wrestler take trapeze classes. Just look at these mash up logos created by Tommaso Guerra, I don't know what I'm seeing anymore! What matters more in a brand, the name of the company or its former logo?

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Is that Nike or Puma? Apple or Microsoft? With really strong logos, I don't even notice the company's name, my mind first registers the logo and ignores the name. But when I see the name is wrong, it sends my wrinkled brain into a frenzy, what is going on! Guerra combined logos from two companies in the same field to see which brand illusion was stronger and also, if they were actually any different. After all, big box corporations are big box corporations. [Tommaso Guerra via Logo Design Love]

Illustration for article titled Do You Notice the Logo or the Name of These Brands?
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I think Puma wished they had invented the swoosh. I think the Nike logo is stronger here. (Fun fact of the day: Puma and Adidas were started by brothers)

Illustration for article titled Do You Notice the Logo or the Name of These Brands?

The golden arches are the gateway to fat camp and scolding doctors, though adding Burger King to the logo makes it feel disjointed.

Illustration for article titled Do You Notice the Logo or the Name of These Brands?
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This one was a little tougher, I recognized Diesel first and then realized it was inside the Levi's logo.

Illustration for article titled Do You Notice the Logo or the Name of These Brands?
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Hm, I guess logo branding wins.

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DISCUSSION

I saw the following in the order they are posted:

Microsoft

Nike

McDonalds

Diesel

Ford