This image was lost some time after publication, but you can still view it here.

Coca-Cola and Nestl will roll out Enviga in test markets in the Northeast US next month. The carbonated green tea-based beverage is supposed to be able to actually burn calories. Its blend of green tea extracts is said to boost metabolism, burning 50 to 100 calories per 12-oz serving. That'll cost you, though, about $1.29 a can. The company plans a national rollout in early 2007.

So what do you think, readers? Is this bullshit, or is it possible to drink your way to runway-model thinness?


Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

Coke, Nestle Unveil Calorie-Burning Beverage [Advertising Age]

New Enviga Proven to Burn Calories [BevNet] (beware, industry cheerleader)

Share This Story

Get our newsletter