Advertisement

However, Facebook would still be able to collect a large amount of deep analytics like usage information from other services where it is integrated, such as Slack or Twitter. The social media titan has used such information in the past to crush opponents by ripping off their most popular features, as well as serves as intelligence for what other acquisitions it should make in the future. According to the Washington Post, the deal is likely not large enough to trigger a mandatory review by federal regulators currently pursuing an antitrust probe against Facebook—though the Federal Trade Commission is also investigating Facebook purchases of smaller firms that don’t meet that threshold on similar grounds. It’s quite possible that sucking up another major tech company during that investigation indicates Facebook isn’t particularly worried about the feds pursuing anything more aggressive than a slap on the wrist.

In any case, amid the ongoing coronavirus pandemic that has shut down large swathes of the U.S. economy and triggered layoffs and funding crises across Silicon Valley, reports of Facebook’s vulnerability may have been overplayed. Those engines of greed are firing just fine, for now.