Yesterday the FDA approved flibanserin, a treatment for premenopausal women who have lost their desire for sex.

This was the third time the drug has come up for approval: it was rejected in 2010 and 2013 because the FDA thought its common side effects–particularly fainting and low blood pressure–outweighed its benefits. This time around, Sprout Pharmaceutical presented data from a large clinical trial that showed the drug did improve desire over placebo–though modestly–and identified serious interactions with both alcohol and CYP3A4 inhibitors. (They also helped develop a controversial patient advocacy campaign that pretty much accused the FDA of sexism for not approving the drug sooner.)

Advertisement

Sprout Pharmaceutical will market the drug as Addyi, and plans to make it available by October 17, 2015. Although Sprout CEO Cindy Whitehead said in a conference call today that she has no immediate plans to market the drug directly to consumers, I imagine we’ll eventually see ads of women in soft-focus fields of flowers telling you to “ask your doctor”.

Photo credit: Allen G. Breed, AP Images.


Contact the author at diane@io9.com.