I get that this Flo TV iPhone demo is just a proof of concept. That's fine! I'm just a little confused as to what the concept is.
Is it just what they're showing us? A Flo TV app, that requires some kind of accessory to tune into broadcasts? That's possible, but given how well the iPhone can stream video over 3G, it'd be a hard sell, even with Flo TV's cable-like channel selection. It would also help if said accessory wasn't larger than the actual iPhone.