Hasselblad to Build Camera with Built-In Tilt/Shift?

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

Our favorite world-trapsing photographer Matthias B. sends us his latest news from the world of high-end photography:

it looks like hasselblad, which makes these high-end cameras for masochists, fetishists, and pro photographers who don't know better is discontinuing its panoramic camera due to new EU regulations - wether or not they're keeping it in japan and the rest of the world was ambiguous, but it sounds like they're not. they're also saying that they'll announce a new, high-end, tilt/shift system at the photokina (told you it was interesting...)


Matt's report continues after the jump. [The decidedly non-digital 501 pictured.]

t/s allows you to control perspective and plane of focus in camera, basically allowing you to make images with a shallower depth of field at small apertures, a deeper one at wide apertures, and to straighten building while you're at it, or to throw it completely out of whack and put on the "art" filter (it seems like one photographer in every country does this for the art market, which systematically ooohs and aaaahs as it rediscovers the amazing miracles of the "world looks like a model" effect that comes with it, i'll link to a couple of examples to refresh your memory).

They're also apparently speccing sensors now, and looking for someone to build it for them. they will likely be extremely expensive, and take good-quality pictures, but feature a mechanical human interface design that makes you feel like you're in a dungeon with Mistress Gustava, master of the leaky 120 back.


Not that we could afford any Hasselblad at all, but adding in tilt/shift seems like a strange choice.

Wide of the marque [BJP-Online]

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