Yeh, your local museum may think they're pretty fancy with their glowing Helvetica sign, but does it have revolving parts that turn into a mirrored palindrome? London's V&A museum is scoffing in the face of yours.

A palindrome, in case your memory needs refreshing, is a word which can be read either back to front, or front to back, exactly the same way—you may be familiar with "radar" or "kayak." In this case, the letters "V&A" appear in the logo even when spun around. It's hard to explain, but if you clamp your eyes on the video here you'll see what I mean.


It's the work of UK artist Troika, and was put up in the museum entrance just the other week. [Troika via Core77]