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IKEA Let Loose a Herd of 100 Cats Into Store to "See What Happens"

Illustration for article titled IKEA Let Loose a Herd of 100 Cats Into Store to See What Happens

An English IKEA decided to release 100 live cats overnight. Why? Why would you question such a thing? The video is the most amazing and life-affirming event. Ever. Embrace it. Watch it a thousand times. Watch it ten thousand times.

As far as I can tell, the team at the wooded dorm-furnisher extraordinaire just let the cats run around the empty store completely for the hell of it, and the results are simply wonderful.

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Illustration for article titled IKEA Let Loose a Herd of 100 Cats Into Store to See What Happens

The staff pegs the stunt as an "experiment," but I wouldn't exactly say the scientific method is at rigorous work here—and that is a great thing. The cats fight each other. They climb into boxes. They jump. They screech. There are a hundred of them. A grown man yells "Go, cats, go!"

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Illustration for article titled IKEA Let Loose a Herd of 100 Cats Into Store to See What Happens

And then, like a dreamscape vision of that high school girl you always loved but never had—they are gone. Were they ever there? Where did they go? They have vanished, but the furry mirage won't soon be forgotten. The only proof: our memories, and perhaps some seriously bad allergies for the shoppers who showed up the next morning. This ELGÅ wardrobe—so affordable, so easy to assemble. And so full of the aura of one hundred manic felines. [Laughing Squid]

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DISCUSSION

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It blows my mind how many cat owners there are that have absolutely no concept of cat psychology. Cats are incredibly territorial. They define themselves through their territory- through the scent that they rub on their surroundings. Taking that away isn't mean, it's abusive. It would be like taking 100 human subjects and lacing their water with copious amounts of LSD. You're throwing these animals into an incredibly foreign and frightening alien world. It's traumatizing.

You know the video where the younger brother thinks his xbox is destroyed and begins to sob uncontrollably? This is that times ten.

If you're going to own a cat, learn about the god damn thing. It's not a fucking dog, you assholes.