How Hollywood Studios Harness Your Brainwaves to Win Oscars
One thing you aren’t likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.” It’s not that far-fetched, though. A sizable number of neuromarketing companies already brain test movie trailers for the…
Movies
Kevin Randall - Fast Company