The time a legendary physicist was nearly killed by Lady Godiva
Otto Frisch got a Nobel Prize for figuring out the mechanics of fission. It seemed like he would be the last person to underestimate it. But he came within a couple of seconds of getting killed by the fission tester he named Lady Godiva. Otto Frisch, while winding his way through Europe one step ahead…
The Florida Effect
How do a few words affect how you act? Perhaps quite a bit. And without you even knowing it. That’s the lesson that psychologists learned from the weird, subliminal Florida Effect. The Florida Effect is one of the earliest, and most powerful, examples of “priming.” Priming, in psychological terms, means the use of background factors…
How to burn money — and still spend it later
With a little preparation, you can set a dollar (or pound, or euro) on fire, without scorching the actual bill. Find out how to amaze your friends and make your date think you’re a weirdo! Let’s face it, one of the main preoccupations in life is earning some precious, precious cash. So it’s not a…