JVC Rolls Out More 120Hz LCD HDTVs

Illustration for article titled JVC Rolls Out More 120Hz LCD HDTVs

JVC introduced its latest 120Hz LCD HDTVs, which look a whole lot like the 37-inch and 32-inch LCDs it showed us last June. Just like their predecessors, these three latest models, available in 42-inch, 37-inch and 32-inch sizes, stop short of 1080p with their 1,366x768 resolution.

This 120Hz tech takes that usual 60fps image and doubles it to 120fps, and with its 14-bit processing, interpolates the images in between in an effort to get a rid of a much of that pesky image blur of conventional LCD displays. Check out of a couple of shots JVC released that supposedly show the difference between 60Hz and 120Hz LCD display output, plus more pricing and availability info:

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

Sure looks a lot better in these easily-faked examples. But the idea is sound; plus, since 120fps is a multiple of 24, with certain playback devices you can get native 24-frame playback without resorting to judder-introducing 3:2 pulldown.

The 32-inch LT-32LC95 and 37-inch LT-37LC95 models will roll out in Japan late next month for $1889 and $2381 respectively, while the 42-inch LT-42LC95 screen will be available in March for $3038. Too bad these sets can't display 1080p for those prices, such as Sharp's upcoming 42-incher that will be available in April for not much more money: $3500.

Translated Page [JVC]

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True it is way too expensive for 720p. However 1080p is absolutely unnecessary for under 50" screens. You have to be two meters from the TV to really see a difference at that size. Frankly I think they need to shave a grand from each price. 32" LCD televisions are selling for under 1000 dollars (in fact, it would be quite competitive if they sold for $889, $1381, and $2038 for 32", 37" and 42" televisions).