How Volkswagen Redesigned the All-New Beetle
Updating an icon is quite a challenge. But VW Group Design Chief Walter de Silva and VW’s Brand Design Chief Klaus Bischoff figured out a way to make the 2012 redesigned Beetle longer, lower, and wider—thus, sportier—while somehow retaining it’s visual cachet. They managed to create “a new original” by basing the redesign on the…
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