It’s worth noting, the IA’s call for a “legislative solution” runs counter to the plans of many activists who are focused instead on merely overturning the RIFO in Congress using the Congressional Review Act. (The prospect of a law being passed that truly protects net neutrality is a longshot within unified Republican government.)

Advertisement

For instance, legislation introduced by Rep. Marsha Blackburn, Republican of Tennessee, purports to enshrine net neutrality protections into law but actually opens up the door to paid prioritization (read: “fast lanes”) for companies that pay to have their services delivered at greater speeds, which many experts claim is an innovation-killer, particularly for new startups.

The IA previously applauded Blackburn for “moving this conversation forward,” while adding that her bill “does not meet the criteria for basic net neutrality protections.”

Advertisement

This is a developing story. Check back for updates.

Correction: In a previous headline for this article the companies represented by the Internet Association were labeled “tech giants.” That’s true of many, but not all, and we regret the error. In fact, it is significant that not every company IA represents in the fight against the FCC is as large as Google and Facebook. (A complete list is here.)

Advertisement

Update, 7pm: One of the member companies, Etsy, is filing a lawsuit, too. Althea Erickson, head of advocacy and impact at Etsy, sent Gizmodo the following statement:

“The FCC’s decision to overturn net neutrality rules was deeply disappointing for those of us who have fought so hard for the strong protections that enable millions of microbusinesses to start and grow online. Under the FCC’s new proposal, millions of small business, like Etsy’s 1.9 million sellers, could find themselves in the internet slow lane or blocked altogether.

“Etsy is continuing to fight for a free and open Internet; that’s why we intend to challenge Chairman Pai’s order in the courts.

“We believe it’s crucial for decision makers to hear directly from our sellers - the millions of creative entrepreneurs impacted by this decision - to really understand what’s at stake in this debate. Ultimately, we believe the needs and concerns of millions of microbusinesses must trump those of a few giant cable companies.”