The digital magazine battle royale has gone up a notch today, with the publishers of Popular Science magazine creating this beautifully graceful concept. Game on, Wired and Sports Illustrated, game on.
https://gizmodo.com/wired-for-the-apple-tablet-5409871
Publisher Bonnier has worked with design agency BERG to come up with the Mag+ tablet, which has the magazine pages run vertically, rather than on the next screen like we’ve always seen so far. It actually replicates the experience of reading a magazine really well, as pages can be flipped like you would with a normal magazine, and when you encounter an article you’d like to read, you scroll down to view it.
If this is the future for the magazine industry, suddenly I feel a lot more hopeful. [BERG via SlashGear]
Take a gander at the video of BERG talking through the concept here:
And video footage of the prototype here:
