Adweek is claiming that Microsoft’s “pink”, which was code for the Zune Phone/Zune on Cellphone project, is in the looking-for-advertiser stage. This probably means it’s getting pretty close (months, not years) to shipping.
https://gizmodo.com/rumor-smash-no-zune-phone-at-ces-5107042
AdWeek says the three ad firms, McCann Erickson, Crispin Porter + Bogusky and JWT, are vying for the ad run. The first firm has worked with Microsoft before and the second is in charge of the I’m a PC and laptop hunter ads.
https://gizmodo.com/latest-im-a-pc-ad-entices-new-windows-users-with-cutene-5149071
There’s no target for when the ads will hit, but Microsoft will choose a winner by the end of May. [AdWeek via CNET]
