Photo: Theo Wargo (Getty)

Sinemia has been encroaching on MoviePass’s territory for months. But now that MoviePass has abandoned its unlimited movie plan, its Turkish rival is adopting a similar model.

Granted, Sinemia’s new unlimited plan is $30—three times more expensive than what MoviePass was charging for unlimited. MoviePass’s $10-plan now only allows users to watch three movies each month.

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Under Sinemia’s plan, users can see as many movies as they want, but Imax and 3D films are excluded. The average price of a film is about $9, so the plan would pay for itself for anyone who sees at least three movies a month.

In a public statement, Sinemia CEO Rifat Oguz said the company “spent four years testing and fine-tuning our unlimited tickets model and are confident this is the right price to sustainably offer such a plan.”

The plan will be available in the U.S., UK, Australia, and Canada.

The announcement also said Sinemia’s plan is a “sustainable, reasonable model for seeing movies on an unlimited basis”—which may as well be a jab at MoviePass’s previous unsustainable model.

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[Sinemia]