Netflix Wants to Be Part of Your Cable Package

Illustration for article titled Netflix Wants to Be Part of Your Cable Package

Reed Hastings has long argued that Netflix is a service that's complementary to cable and will never be a solution for cord cutters. While speaking to a bunch of suits in San Francisco yesterday, Reed Hastings made known his desires to have Netflix bundled into our cable service.


According to Paid Content, Hastings said that copycat services like Amazon Prime (and presumably Hulu Plus), are not his main competition. Rather, it's the TV Everywhere initiative that cable companies are pushing through tablets and streaming boxes, along with the HBO's streaming app, HBO Go.

"It's very easy for companies to over-estimate copycat competition and not see the real threat," said Hastings, who cited the example of now-defunct internet-browsing pioneer Netscape. "You go back to 1995, and you talk to the Netscape sales force and ask them what their No. 1 competition is, and they'd say Spy Glass, which was taking a little market share from them at the time. But the real competition was Microsoft and bundling."

For cord cutters who are looking for a movement to topple the archaic ways of the TV industry, the idea of Netflix as just another cable feature is a bit disheartening. But then again, looking at the current state of their streaming library, is there much to be sad about? [PaidContent]



For me, right now, the best plan is Blockbuster's 2 Discs with in-store exchange plan, which also makes it easier to get new releases.

I've played ~$400-$500 worth of PS3 games in the last several months and gotten scads of movies and TV shows all at a price of roughly $15 a month, as well as the fact that I can go to the brick & mortar Blockbuster that still does decent business and has survived a wave of closures and exchange my mailers for free rentals. The only real drawback is I have to wait on new PS3 releases a few months, but I'm not such a die-hard gamer that this is really a problem for me. If someone comes along and offers me a combination of a video game service as well as ready access to new releases of movies and TV shows for less than $15 a month, I'd be in, but I don't see it anywhere.

And anyone who thinks that a streaming service is going to come along that is reasonably priced and has up-to-date inventory and gets new releases sooner is crazy. The movie studios won't agree to that, because it would wreck important sources of revenue for them. A primo streaming service that Gizmodo often fantasizes about would probably price out per month pretty close to a high-end digital cable package that included all of the premium movie channels. Otherwise Netflix, or whoever, will never be able to convince content providers to get on board.