What do NBC, News Corp., CBS, and Viacom have in common? YouTube. In an effort to dethrone their young Web-based competition, they're joining forces on a new venture/website that would host videos from their respective video vaults. This in turn would draw traffic away from YouTube, and put extra cash in the already fat pockets of TV execs. The problem is....

each company has their own hidden agenda/reason for launching a YouTube competitor. News Corp, for instance, is doing this to sink YouTube before it draws more traffic away from MySpace (which is owned by News Corp.), whereas CBS on the other hand sees this as a way of getting closer to Google, who they're trying to strike a separate deal with on a completely different venture. The YouTube "killer" could be announced as early as this week. The question is—do you care or will YouTube remain being your personal TiVo?


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