Nokia Has Sold Its HERE Maps to Audi, BMW, and Mercedes for $3 Billion

Illustration for article titled Nokia Has Sold Its HERE Maps to Audi, BMW, and Mercedes for $3 Billion

Nokia’s map platform HERE has impressed ever since it was first released. Now, it’s impressed enough for a motoring consortium made up of Audi, BMW, and Mercedes to buy it for $3 billion.


The purchase will see three German auto makers — BMW, Audi, and, strictly speaking, Mercedes’ parent company Daimler — jointly purchase the mapping service. The Wall Street Journal predicted the purchase two weeks ago, and at the time also suggested that the trio would also be looking for other manufacturers to invest in the new business.

They might not struggle. Nokia points out that HERE uses “data generated by vehicles, devices and infrastructure to deliver real-time, predictive and personalized location services” that “will enable an entirely new class of driver experiences, including highly automated driving.” Digital maps are no longer just useful for humans; they’ll drive the autonomous machines on our streets, too.

It remains unclear what the purchase means for the mapping service as we know it, though. Currently available as an app on Android, iOS and Windows Phone, there’s no telling what a consortium of automakers will do with it, aside from baking it into dashboards. We’ll have to wait and see.

[Nokia via Verge]



HERE maps are freaking awesome. Great offline functionality and as I travel quite a lot abroad, I have downloaded it with corresponding maps for all the countries I pass through. Helped me a lot and I save money on roaming data. Turn by turn navigation works great and when in car, it also does that annoying sound everytime I cross the speed limit. But I also found it useful on the bike and on foot.

Maybe the saving money on data will become an obsolete argument when Europe drops roaming charges in a few years, but until then, HERE maps are my choice for travels.