Study Confirms Amazon Reviews Are as Reliable as Media Critics
While there are some dubious reviews floating around on Amazon, the system has one thing going for it: power in numbers. In fact, a new study from Harvard suggests that Amazon reviews are, taken together, just as trustworthy as those from professional critics. https://gizmodo.com/bribing-customers-to-get-five-star-amazon-reviews-is-a-5879847 The study, carried out at Harvard Business School, analyzed the top…
