Plastic Logic Makes Same Mistake as Apple, Ties Their Touchscreen Ebook Reader to AT&T 3G

Illustration for article titled Plastic Logic Makes Same Mistake as Apple, Ties Their Touchscreen Ebook Reader to AT&T 3G

Plastic Logic's giant touchscreen ebook reader makes Amazon's Kindle look like ancient Egyptian technology, and the Barnes & Noble digital bookstore closes its serious content gap. Too bad though they're using AT&T's 3G network for over-the-air downloads.


The most obvious and logical explanation is that Verizon's terms for data were too onerous and expensive, and AT&T is likely offering them cut rates as a part of their agenda to put AT&T mobile internet in everything. True, snagging the occasional ebook or newspaper is way different than trying to pull down a crapload of email while watching YouTube, reading Gizmodo and Twittering about how bad AT&T sucks, but still.

Or maybe no one at Plastic Logic is an AT&T customer.

Update: Or since Plastic Logic's based in the UK, making a special CDMA version would be kinda wasteful.

Still, good thing it's got Wi-Fi!


eReader Built for Mobile Business Professionals to Debut in 2010


Plastic Logic announced today that AT&T's*
3G network will provide the mobile broadband connection for the Plastic Logic Reader,
the eReader created for mobile business professionals, when it launches in 2010.

The Plastic Logic Reader, which is also Wi-Fi enabled, is the ideal companion for busy,
on-the-go business professionals who want to keep up to date on key information and
who need to read and review multiple documents throughout the day. The Plastic Logic
device is about the size of an 8.5 x 11 inch pad of paper, less than a ¼ inch thick and
weighs less than many print magazines. The innovative eReader features the largest
screen in the industry and an intuitive touch screen user interface.

"We're extremely proud to be able to offer the Plastic Logic Reader with the nation's
fastest 3G network through AT&T. This alliance is a pillar in our strategy to provide
mobile business professionals with a device that delivers a great reading experience,
and is fully connected through 3G and Wi-Fi to deliver easy access to digital content,"
said Richard Archuleta, CEO of Plastic Logic.

The Plastic Logic Reader is unique among its competitors due to its plastic display,
which is based on the company's revolutionary plastic electronics technology. The
eReader features the first ever commercial high-quality plastic display and an
outstanding E Ink reading experience. Its battery lasts days, instead of hours. Designed
specifically with mobile business users in mind, the Plastic Logic Reader will connect its
users with their desired business and professional newspapers, books, periodicals and
magazine content and will support the document formats business users need, including
PDF, Word, PowerPoint, and Excel documents.

"The Plastic Logic Reader is an impressive device and we look forward to providing the
wireless connectivity that will keep business professionals connected to the news,
information and entertainment they desire while on the go," said Glenn Lurie, president-
Emerging Devices and Resale, AT&T Mobility and Consumer Markets. "There is
tremendous market potential for electronic reading devices and we look forward to
powering this revolutionary device with the nation's fastest 3G network."

Users will be able to connect to content and download it wirelessly through AT&T's 3G
network, which offers the best wireless coverage worldwide. Built on the GSM family of
technologies, the de facto wireless world standard, AT&T's 3G wireless network brings
enormous economies of scale to electronic manufacturers who are eager to cost-
effectively incorporate wireless technology in specialty devices. AT&T devices work in
more than 200 countries and regions. AT&T is also the nation's largest Wi-Fi provider,
with more than 20,000 hotspots in the United States and more than 90,000 hotspots
globally in 89 countries through roaming agreements.

Financial terms of the deal have not been disclosed.

Pricing and availability of the Plastic Logic Reader will be announced when the product
begins shipping in early 2010.

To stay current with information on the Plastic Logic Reader, please visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc.
under the AT&T brand and not by AT&T Inc.

About Plastic Logic

Plastic Logic's mission is to lead a revolution in the way people acquire, organize and consume
information. We are using our proprietary technology leadership in plastic electronics to create a
range of innovative products. Our first product, an eReader for mobile business professionals, will
enter the marketplace in 2010. Founded in 2000 by researchers out of the Cambridge University
Cavendish Laboratory, Plastic Logic has research and development in Cambridge, England; high-
volume, state-of-the-art manufacturing in Dresden, Germany; and executive management,
product engineering, sales and marketing headquartered in Mountain View, California. For more
information please go to


[Plastic Logic]


"Or maybe no one at Plastic Logic is an AT&T customer."

I suspect no one at Plastic Logic is an AT&T customer, yes. They're a UK company with manufacturing in Dresden, Germany. AT&T doesn't exist in either country.

They're right to go with GSM though. At least you'll be able to download content when overseas, unlike on the Kindle.

Also, this will make localization straightforward for them. Kindle is still a N. American-only product.