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Sony's New HDTVs Want to Change Your Mind About 3D

Illustration for article titled Sonys New HDTVs Want to Change Your Mind About 3D

3DTV has earned a bad rap, and for good reason. Fast-moving sequences get blurry, the contrast gets soggy depending on the room's brightness—and God help you if you try to watch low-resolution video. But Sony's new Bravia HX 850 series aims to eliminate all these issues in one fell swoop.


Sony's Bravia HX 850-series televisions' 1080P, full-HD display—in both 2D and 3D—runs edge-to-edge along the breadth of the monitor thanks to a frameless design incorporating Corning Gorilla Glass for durability and weight savings.

The HX 850 uses a 240Hz refresh rate (they call it Motionflow. We call it Slightly Nauseating...) to reduce the blurring caused during high-speed action and sports sequences. So, theoretically speaking, you should be able to see the tiny little angels carrying Tebow's football the entire length of the field for a miraculous overtime touchdown pass rather than a white-and-brown blob landing in Demaryius Thomas' hands. The HX 850 also generates an infinite contrast ratio—the difference between the brightest and darkest areas of the image—and automatically boosts brightness and color when necessary for a crisper-looking image.


The 1080P video quality carries over to 3D viewing thanks to the HX 850's active glasses, rather than the half-resolution garnered by passive methods.

Illustration for article titled Sonys New HDTVs Want to Change Your Mind About 3D

In addition to the HX 850, Bravia is also rolling out the HX 750 in 55-inch and 46-inch screen sizes, the HX EX640's with 55-inch, 46-inch and 40-inch screens; and the BX450 and BX330-series in 46-inch, 40-inch, and 32-inch varieties.

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You lost me at glasses. 3D is worthless if it requires me to wear goofy hardware.