Who likes ladies in tiny bathing suits? Many dudes do, that's who. And now they can get them on their iPhone via the official Sports Illustrated Swimsuit app.
Sure, you have access to millions of pictures of scantily clad ladies via Safari, not to mention unclad ladies, but this is an app. An app, people! For $3 you get photos of 20 models and some bodypainting videos. I'm going to go ahead and guess that a Google search will bring up most of this content for free.