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Steve Jobs Ensured There Was No One at Apple To Boss Jonathan Ive Around

Illustration for article titled Steve Jobs Ensured There Was No One at Apple To Boss Jonathan Ive Around

It hasn't even hit store shelves yet, but the juiciest tidbits from Steve Jobs' upcoming biography are steadily being leaked by those with advance copies of the book. The latest pertains to Jonathan Ive, Apple's Senior Vice President of Industrial Design, and the man who many believe to be the most integral part of the company's future.

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Responsible for designing some of Apple's most iconic products, including the iMac, the iPod, and the iPhone, in his biography Jobs refers to Ive as his "spiritual partner" and told the writer, Walter Isaacson, that he had set things up so that he had more operation power at the company than anyone (besides Jobs) so no one could tell him what to do. Since Steve Jobs' passing many have speculated about the fate of the company, who's relied heavily on slick product design, led by Ive, since he joined the company in 1996. But this revelation should provide some relief that at least Apple's future product design is still in Jobs' approved hands. [Yahoo Finance via AppleInsider]

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DISCUSSION

Ive does great design. But hearing him talk about it using terms like "magical" and "it just works" makes me want to puke and punch him in the face.

Great design speaks for itself. It doesn't need the designer himself to auto-fellate to make it great.