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Steve Jobs Gives His Reasons for Lack of Camera in iPod Touch

Illustration for article titled Steve Jobs Gives His Reasons for Lack of Camera in iPod Touch

There are quite a few reasons for the lack of camera in the iPod touch. Speaking to David Pogue, the Steverino himself picks a couple of them:

Q. You put a camcorder on the iPod Nano. Why not on the iPod Touch?

A. Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. Because a lot of the games were free on the store. Customers started to tell us, "You don't know what you've got here - it's a great game machine, with the multitouch screen, the accelerometer, and so on."

We started to market it that way, and it just took off. And now what we really see is it's the lowest-cost way to the App Store, and that's the big draw. So what we were focused on is just reducing the price to $199. We don't need to add new stuff - we need to get the price down where everyone can afford it.

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So there you have it. Steve says that the reason for the iPod touch not having a camera is simple: People don't want a camera on their iPod touch. They just want a cheaper iPod touch, as a game machine, no cameras involved. There, done.

You know, like the Nintendo DSi.

But he may be right about what people don't want. Like when he said that nobody wanted video on a tiny screen, and then Apple released the iPod video a year later. Or when he said that people didn't want flash-based music players—as they always ended up in a drawer—and then the insanely great iPod shuffle arrived. Or when he argued that most people didn't want FM radio in digital media players, and... ah well, nevermind. [NYT]

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DISCUSSION

Wow, you are really pissed, aren't you? :lol: As an iPhone owner, I'm obviously not at all affected by the lack of a camera on the Touch, but I do wonder exactly how big of an issue that is. i like having a cam on my iPhone because that allows me to have the iPhone as the only thing I carry around, to play games on, to listen to music with, have it navigate, and on those occasions, take stills and video, when I don't have my DSLR with me. If I had a touch, though, that means I'm also carrying a cell, which also will have a camera on it. Wouldn't you be much more likely to want to shoot with your camera phone? I mean, most of the time you shoot with such relatively crappy cameras is when you want to quickly send it via MMS or upload to Flickr, Tumblr, whathaveyou, no?

I'm not arguing the Touch shouldn't have a camera, cuz it clearly should, but I just doubt it is such a huge deal for the majority of Touch owners (after all, the Touch has been doing well up to this point without a camera).

Way I see it is people just got worked up about it because they believed in all the bullcrap rumors and "information from a reliable source".