Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Swatch Wants To Fix The Biggest Problem With Smartwatches

Illustration for article titled Swatch Wants To Fix The Biggest Problem With Smartwatches

Swatch is normally a company associated with duty-free shops and 12-year-old’s birthday presents. It’s not a leader in the smartwatch market. In fact, it’s not actually in the smartwatch market. But apparently, it’s months away from solving the biggest problem with wrist computers: the battery.


According to a report in Swiss newspaper Handelszeitung, Swatch has been working on a ‘Super Battery’ for smartwatches and cars, with twice the energy storage capacity of anything on the market. The ultimate ambition is a smartwatch that lasts for six months on a single charge. Depending entirely on the type of smartwatch — barebones fitness tracker or fully-featured notifications machine — that’s either an entirely possible feat, or a boastful pipe dream.

But if — and that’s one hell of a big if — Swatch can crack the battery life problem, the company would provide an overnight fix for smartwatchs’ biggest Achilles Heel. The longest-lasting ‘real’ smartwatch you can buy is the Pebble, which can go without sucking from an outlet for a whole three days. The Apple Watch lasts a day, maybe. Six-month battery life — or hell, even a week — would be the biggest game-changer in this entire nascent industry.


This move doesn’t come totally out of left field for the Swiss watch manufacturer — the current CEO’s father, Nicolas Hayek, was one of the pioneers behind the (nowadays electric) Smart car, and the company owns Renata, a big name in the production of tiny watch batteries.

But this is also the same Swatch that promised a charge-free internet-connected smartwatch back in February, with release in the following two-three months. It’s now May, so time is running out for Swatch. [Handelszeitung via Reuters]

Share This Story

Get our newsletter


I regularly get darn close to 10 days on a charge on my Pebble. 7 days is a cakewalk. Where did you get this “whole three days” nonsense from?