Bras

This Smart Bra Measures Your Bust So You Finally Buy the Right Size

Dudes, let me tell you: Bras are expensive, and no matter what your cup size, finding one that actually fits is incredibly difficult. No seriously—some 80 percent of women are wearing ill-fitting bras. There’s a lot of bra calculators on the internet and tutorials about how to measure your cup size, band size, and sister…

Tech News Victoria Song Jan 7

Frozen Inspires Bizarre Bra Technology In Japan

Always at the forefront of the needlessly strange brassiere industry, Japan has revealed its newest breast-supporting wonder — a bra that can change its color and pattern! The weird part? Well, it’s inspired by Disney’s hit movie Frozen… so it only changes design when it touches your sister’s bra. Okay, admittedly, the bras change patterns…

io9 Rob Bricken Nov 10

Meet the magic bra that can only be opened by “true love”

Ladies! Do you find yourself exposing your bosoms for pretty much anybody you have a small amount of affection for? Then do I have good news for you! Japanese lingerie maker Ravijour has developed a bra whose clasp will only open when its wearer is experiencing true love. How does it do this, you ask?…

io9 Rob Bricken Jan 24

Microsoft Is Helping Develop a Bra That Tells Women When to Stop Eating

Don’t worry, emotional overeaters; your future is bright, sort of. Thanks to a collaborative studybetween the Microsoft Research Institute and the University of Rochester, a new, emotional-stress-detecting bra and mobile app duo may soon be giving your already fragile emotional state the extra guilt it needs to finally put the fork down. Travel with us,…

Health Ashley Feinberg Dec 5

A NASA Scientist Made an App Dedicated to More Secure Boobs

Bras are pretty much some of the oldest pieces of tech around—the undergarment can even trace its roots all the way back to the freelovin’ days of ancient Greece. So as something most women wear nearly every day, it’s amazing how many studies have come out claiming that ladies everywhere our wearing their bras all…

Tech News Ashley Feinberg Aug 14

The Jayne’s Hat-inspired bra is pretty cunning, don’t you think?

A woman walks down the street in that bra, people know she’s not afraid of anything. Or at least Fox’s legal department. [Via Geeks Are Sexy]

io9 Rob Bricken Apr 30

Whoever Wears This R2-D2 Bra Won’t Enjoy the Interactive Features

If you’ve been looking for a DIY project that combines your love of Star Wars with your ignorance of fashion trends, why not turn some papier-mâché and a hacked R2-D2 toy into a light-up brassiere complete with artoo sound effects? The hardest part of the build, as demonstrated by the mannequin in this video, is…

Tech News Andrew Liszewski Apr 1

Wonderbra Built a Free App That Lets You Strip a Model Down to Her Skivvies

Sex sells. Blah, blah, blah. Wonderbra’s lingerie x-ray vision app masquerading as an ad campaign is pretty incredible. Not incredible good, but incredible, like…literally incredible. As in, I am incredulous. Available for free from both the iOS and Android app stores, “Wonderbra Decoder” will reveal to you a taut and toned Slovakian supermodel stripped down…

Tech News Molly Oswaks Oct 2

Teenage Mutant Ninja Turtle bras won’t stop staring back

Here’s an undergarment that offers both lift and Turtle Power. These masked cartoon peepers are ready to stare out from under your less turtle-filled clothes. Etsy seller SceeneShoes sells these hand-painted Ninja Turtle bras. And if you prefer your underthings with fewer eyeballs, these geeky bras come in everything from Star Trek to Wonder Woman…

io9 Lauren Davis Jul 21

600-year-old bra and underwear discovered in an Austrian castle

Contemporary bras are more comfortable, modified versions of corsets — or so it was believed, until a 2007 discovery changed the way we see women’s underwear. Working with a team of her colleagues, archaeologist Beatrix Nutz recently publicized her discovery of several linen bras and some underwear in a medieval castle. Nutz has presented academic…

io9 Annalee Newitz Jul 18

Ex-Microsoft Employees Create Algorithm for the Perfect-Fitting Bra

Aarthi Ramamurthy and Michelle Lam, two former Microsoft staffers from San Francisco, are the brains behind the newly launched online lingerie-retailer True & Co. Typical of the Microsoft cohort, the ladies didn’t just build a shopping site, they built an algorithm to create the ideal successful shopping experience. With the chronically fraught field of bra…

Tech News Molly Oswaks May 31

Would You Wear This Cellphone-Holster Bra?

A new student-run startup has come up with a “sexy, yet functional pocketed bra.” Finally. The JoeyBra, as it is called, will store your cellphone (or credit card or cash) in a slim under-arm pouch, so you can be hands-free and perky at the same time! JoeyBra was created by Kyle Barlow and Mariah Gentry,…

Tech News Molly Oswaks Apr 26

Playing with Boobs Is Funner Than Playing NES

Now if this were a Super NES we might be having a different conversation. No, but seriously, if you find a girl wearing this, she’s a keeper. It’s made by the same Etsy folks as the Pokeball bra. $30 [Etsy] https://kotaku.com/how-to-cover-your-boobs-in-pokeballs-5770135

Tech News Casey Chan Jun 24

The Sleeping Beauty Bra Dubiously Attacks Chest Wrinkles

Hey ladies! Nothing worse for a gal than waking up with a bad case of “wrinkled cleavage,” amiright? Even if I’m not, négligée-creating La Decollete thinks I am, so they created the Sleeping Beauty Bra. It’s, ahem, certainly interesting? Interesting in that it doesn’t actually cover anything up—or support anything, for that matter—all it does…

Tech News Jack Loftus Apr 3

Japanese Lingerie Maker Hopes To Promote Tourism With Talking Bra

Click to viewI’m not really sure if being welcomed into the country by a bra which speaks three languages will encourage anyone to visit Japan, but I certainly do appreciate lingerie maker Triumph’s valiant effort to promote tourism in Tokyo. Triumph’s lingerie set comes with a funky removable skirt which converts into a map of…

Tech News Rosa Golijan Nov 11

The Bra That Doubles as a Gas Mask Is Now For Sale

Remember the Emergency Bra? It’s the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I’m not joking. It’s now available, here’s how it works: https://gizmodo.com/in-the-event-of-an-emergency-place-the-nearest-brassie-5372567 See, you take off the bra in event of emergency and then separate the…

Tech News Casey Chan Sep 25

Rice Bra: The Only Logical Deterrent to Food Shortages

Before you dare think this idea is even remotely sexy, I want you to consider something: There are hundreds of billions of microorganisms in a handful of soil…and a lactating rice paddy can only be worse. [NYDailyNews via Gawker] http://gawker.com/5538470/new-rice+growing-agriculture-bra-to-become-michelle-obamas-favorite?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gawker%2Ffull+%28Gawker%29

Tech News Mark Wilson May 14

Cup&Up Surgically Implanted Bras Won’t Affect Lingerie Sales Any Time Soon

I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you’ll also have bra straps going through your muscles and ribs. https://gizmodo.com/surgically-implanted-bra-is-like-an-external-bra-but-w-289247 While according to studies done on pigs, the entire procedure was safe and caused…

Tech News Rosa Golijan Nov 10

This Inflating Bra Commercial Left Me Confused Yet Reaching For My Wallet

Based on my non-existent Chinese skills, I managed to understand that this inflatable bra makes boobs big, BIG, BIG. And I guess it comes with odd sound effects included? Can someone watch please this commercial and translate for me? I just really need to know whether the voice over guy or the girl with the…

Tech News Rosa Golijan Nov 7

In the Event of an Emergency, Place the Nearest Brassiere Over Your Nose and Mouth

Yes, that’s Nobel Prize winning economist Paul Krugman there with half a brassiere clamped tightly over his nose and mouth. That said, this is not some scandalous spy shot that will bequeath Bill O’Reilly’s next wet dream. It’s actually this: The brassiere is one of the award-winning bits of science and invention from this year’s…

Tech News Jack Loftus Oct 2

Bras

This Smart Bra Measures Your Bust So You Finally Buy the Right Size

Frozen Inspires Bizarre Bra Technology In Japan

Meet the magic bra that can only be opened by “true love”

Microsoft Is Helping Develop a Bra That Tells Women When to Stop Eating

A NASA Scientist Made an App Dedicated to More Secure Boobs

The Jayne’s Hat-inspired bra is pretty cunning, don’t you think?

Whoever Wears This R2-D2 Bra Won’t Enjoy the Interactive Features

Wonderbra Built a Free App That Lets You Strip a Model Down to Her Skivvies

Teenage Mutant Ninja Turtle bras won’t stop staring back

600-year-old bra and underwear discovered in an Austrian castle

Ex-Microsoft Employees Create Algorithm for the Perfect-Fitting Bra

Would You Wear This Cellphone-Holster Bra?

Playing with Boobs Is Funner Than Playing NES

The Sleeping Beauty Bra Dubiously Attacks Chest Wrinkles

Japanese Lingerie Maker Hopes To Promote Tourism With Talking Bra

The Bra That Doubles as a Gas Mask Is Now For Sale

Rice Bra: The Only Logical Deterrent to Food Shortages

Cup&Up Surgically Implanted Bras Won’t Affect Lingerie Sales Any Time Soon

This Inflating Bra Commercial Left Me Confused Yet Reaching For My Wallet

In the Event of an Emergency, Place the Nearest Brassiere Over Your Nose and Mouth

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