Let’s Make.Believe Sony Ads Make Sense!
Sony’s newest catchphrase, “make.believe,” is a fitting reminder that Sony ads make no sense. Laptops take flight, PlayStations become monsters, and pitchmen state plainly that Sony TVs make you better at playing sports. Most of all—look! Play-doh bunnies! Back when Sony had only electronics to sell, they sold them like no other—to borrow a more…