The Premier League Is Banning Goals Being Posted to Vine and Twitter

Illustration for article titled The Premier League Is Banning Goals Being Posted to Vine and Twitter

If there's one thing better than a wonderful goal in soccer, it's reliving it over, and over, and over, and over. Preferably in slow-mo. Ideally as a looped GIF. And almost certainly sourced from social media. But sadly, the UK's Premier League is stamping out all such behavior.


Speaking to BBC's Newsbeat, the Premier League's director of communications, Dan Johnson, explained:

"It's a breach of copyright and we would discourage fans from doing it, we're developing technologies like GIF crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity."


Those technologies will probably track popular videos and automate the submission of takedown requests. The rights to Premier League goals and footage are tied up in massive contracts—we're talking billions, here—with newspapers The Sun and The Times and TV providers Sky Sports and BT Sport. With that weight behind it, expect these intention to become a very harsh reality. [BBC Newsbeat via Engadget]

Image by Marcello under Creative Commons license

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What a short-sighted, stupid idea. The NBA, NFL and other comparable billion dollar leagues have all seemed to realize that all allowing fans to post clips does is to encourage and grow the grassroots fan base of their respective sports. Those clips are posted by and watched by millions that love their sport. While it might be wise to draw the line at full, recent games, goal clips do nothing but encourage fandom. The policy may mean an increase in revenue for their partners, but ultimately I believe that the difference is negligible in terms of benefit to the league, and they're better off with the status quo.