As fun as Iron Man 3 was, when the screen goes black and the titles come up you're smacked in the face with a whole other kind of fun—the awesome motion-heavy sequence from Creative Director Danny Yount. And if you thought that was cool, you should see what he originally had planned.


Yount has an expansive interview over at Art of the Title, which you should go read. You can also see videos (which we can't embed here, sadly) of some mock ups of his original idea for the treatment, using footage from all three films. Here's where he explains how things turned out differently:

Would you have done anything differently?

I wanted the color to feel cheap but they wanted it to be film-accurate so we had to pull back on that. I also wanted more campiness and ’70s style tonally but that would have stepped on the film footage too much.

On top of that, additional unused titles, these created by a team consisting of Jose Ortiz, Ash Thorp, Ken Pelletier, Craig Christian, Kim Vongbunyong, and Alasdair Willson, were uploaded to imgur a few days ago, showing a totally different treatment from Yount's here. The team isn't associated with Prologue, but their version looks pretty great just the same. Here's a sample of what it looks like:


If you're an Iron Man nerd, it looks like we won't be seeing much of Shellhead for a while, so eat this up while you can. [Art of the Title, imgur, Ash Thorp]

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