Why March 26? According to Wccftech, there’s a binary code in the video that, if translated properly, points to a hidden scavenger hunt website. “Welcome to the Xe HPG Scavenger Hunt” is displayed prominently in a small black box on the website. There’s a March 26, 9 a.m. PST “launch date,” and a note for people to come back on that day and enter their “secret code.” The code seems to have been cracked by a Twitter user.

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There’s no other information about how to find that secret code. It’s possible it could be tied to the March 23 webcast, but doesn’t seem likely at this point. Like most scavenger hunts, there’s a series of hidden objects and puzzles to solve before you reveal the mystery at the end, or free yourself from the escape room; Gizmodo reached out to Intel for hints, but has yet to hear anything back.

Intel officially released its first Xe desktop GPU back in January. However, those are mainly for budget desktops, non-gaming ones at that, and most of the cards are included in pre-built PCs rather as a stand-alone, off-the-shelf item. The Xe HPG is supposed to be more of a mid-tier card and competitively priced in comparison to Nvidia and AMD.

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So, Intel’s getting ready for something, but clearly it’s trying to create more of a mystery to drum up excitement. Consider us excited.