You could just as easily have Apple be the big guy behind the entertainment industry. Though, then we will get into debates on how much of an improvement that would truly be.
It is an interesting dichotomy our love / hate relationship with the entertainment industry. We love their products (why else would we steal them? - and yes, I meant to use the word "steal"), yet we hate how they expect us to pay whatever they think it is worth. Ultimately it is a decision between paying what they want or free, and most of us do a pretty good job of walking that line fairly (or, what we think is fair). Still, every attempt the industry makes to shut down our free options is met with political cartoons, among other things.
Here's hoping that the entertainment industry starts treating us like customers again.