Twitter, Depressingly, Tries to Be Snapchat

Illustration for article titled Twitter, Depressingly, Tries to Be Snapchat

Move over Moments, because Twitter is releasing a new feature no one will care about.


This Thursday, Twitter will make its #Stickers feature available to all users, something that already functionally exists on Snapchat. #Stickers allows users to create collage custom emojis over photos.

The difference between #Stickers and what Snapchat already offers as a fundamental feature in their app is that users can tap on a sticker used in a tweeted photo, and scroll through a feed of other photos with that same sticker. Cute idea, but does anyone really care about how someone else uses a played out sunglasses emoji to “enhance” their content?

On Tuesday, Twitter reported that its shares fell 11 percent, marking its “slowest revenue growth since going public in 2013,” according to Reuters.

Twitter, babe, I love you so much. Imitating the features of a more popular app will not save you in the same way that, when I was in middle school, buying knockoff versions of the rich popular girls’ designer clothes did not make me any cooler. In order to succeed, you must stay true to who you are.


Eve Peyser was the night editor at Gizmodo.


It’s true. Twitter needs to realize it’s own potential, and that’s not Facebook. As for SnapChat; You have evolved poorly and will fail within the next few years.