New Vaio computers are coming back to the United States—some 18 months after Sony sold off the venerable and unprofitable brand. The Wall Street Journal reports that the new, free-standing company will begin selling pricey machines at Microsoft stores this fall.
We’d already heard about the new Vaio Z Canvas a few months ago. The real news is that the convertible laptop-tablet hybrid will definitely be making its entrance to the United States. It’s a 13.3-inch beast, which according to Digital Trends packs 256 GB SSD and a top Intel i7 processor.
It won’t be cheap, starting at $2100 in the US—that’s $500 more than the price in Japan, and as the WSJ points out, nearly double the starting price of top Vaios under Sony’s tutelage. It’s clear the strategy is to sell more expensive computers to a much smaller niche of consumers.
We have no idea if it’ll work without actually trying one—but for now, the warm rush of nostalgia is enough to make this an exciting piece of news.
[WSJ]