Vudu has just been bumped to version 1.5, and the headlining feature should make its way to every video rental setup: Extensions! If you only get halfway through No Country for Old Men (or any other flick) before the 24-hour window is up, you can extend the rental period for a discounted price, $2 off HD movies and a buck off regular ones. The option is available for a week after the flick expires, and then you have another 30 days to start watching, and 24-48 hours after you hit play. Downside is you can only extend a movie once. Still, awesome and overdue feature. [Vudu]
i was about halfway through a rental on my appletv, and it just kept on playing. when i was done, though, it popped up a notice saying that the rental was expired, and that it would be deleted immediately if I exited.
so the extensions for in-progress movies are meh.
but if I could re-watch it for a discount, that would be a nice option to have