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When It Comes To Mobile Ad Click Through, Symbian Is Number One

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According to research by mobile ad team Smaato, U.S. users of Symbian-based devices—few and far between as they may be—click 2.7 times more mobile ads than other users. How to explain this tiny victory?

Smaato's data covers 40 mobile ad networks that collectively served over 6 billion ad requests in April, the month in which the research was done. While feature phone and iPhone click through both increased, Symbian is still weirdly way out in the lead (as it was globally, though not by nearly as great a margin).


GigaOm suggests that it's because Symbian has been around longer as a platform, and thus both advertisers and developers have had more time to refine its mobile ad experience. In any event, Symbian's dominance here is a reminder that despite the hoopla surrounding Apple's expensive iAd platform, there are plenty of advertisements on other platforms reaching other eyeballs, and, especially in Symbian's case, plenty of users clicking on them. [GigaOM]