So many products, including the $100 Roku Netflix box, come with wireless, so it was surprising that the $300 Vudu broadband video-on-demand box requires a hard Ethernet connection. Today Vudu announces an $80 Vudu-branded Ethernet-to-802.11g bridge kit built by Asus. I tried it over the weekend, and it worked great.

The dongle near the box powers itself directly from the Vudu's USB jack , meaning no extra power brick. The other end, near your router, does need to plug in, but that's less of a hassle. Best of all, it requires no on-screen configuration and works without any visible degradation when delivering high-bandwidth video. (I can't say the same for the Roku Netflix box, which choked a bit when I tested its built-in Wi-Fi.) Vudu will sell the kit with the video box itself for $350—I think it's a wise addition, though this kit costs as much as the Netflix box in its entirety, and half of the price of an Apple TV. Clearly, a bridge is the most expensive way they could go, and you also have two more things to plug in. [Vudu]

Send an email to Wilson Rothman, the author of this post, at wilson@gizmodo.com.