Viewers of Silicon Valley will appreciate the earth-shattering importance of compression algorithms. To most everyone else, it’s a geeky bit of math that’s of no particular interest. But when Google promises an algorithm that can cut the bandwidth needed to stream a video in half, things get a little more interesting.
In an interview with CNET, Google engineering product manager James Bankoski laid out the details of the upcoming VP10 codec, the successor to the VP9 codec that is already making your YouTube sessions go better. Among a whole bevy of performance improvements is the headline feature: more efficient compression, so that a 4K video file is half the size compared to VP9.