Late last month, Microsoft fired a shot across Apple’s bow. With the Surface Studio and Dial and an updated Surface Book, Microsoft mace clear its plans to woo Apple’s old core audience of creative professionals—a group Apple has seemingly forgotten in favor of a more mainstream target. Apple fired back with the Touch Bar on the new MacBook Pro, but unfortunately, the OLED touchscreen that replaces the function keys feels more like a gimmick than a game changer. Has Apple lost its old base? A peek under the hood of both Apple and Microsoft’s $2400 laptops tells the real story: When it comes to a mobile workhorse, at least, Apple still reigns supreme.
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