Rumor: There's an Apple TV Software Refresh Coming Next WeekS

While there was no mention of Apple TV yesterday, All Things D is reporting that it believes Cook & Co. will roll out a software overhaul for the media box next week.

Apparently the update will land the same day as iOS 7 on September 18th. Peter Kafka writes:

The one new feature I’m aware of is a tweak to Apple’s Airplay system... The new software will allow people who have purchased content from Apple’s iTunes store to play that stuff on other people’s TVs, via its Airplay system. The key part is that they will be able to tell an Apple TV box they don’t own to stream the media they do own, directly from the cloud.

That's better than the current system, which is rather more clunky, demanding the user download content to iPhone or iPad before beaming it from there. It's a rumor, of course, and it remains to be seen what else will turn up in the update—but it sounds like we might not have long to wait before we find out. [All Things D]